Systems in production since 2019

We build software and marketing systems that scale brands.

Built inside our own e-commerce operation in the EU and US, and sold as software to operators running the same volume.

4B+ events / month <50ms p99 ingest 2 markets EU + US 9-figure spend tracked / yr 22 ML models in production 20 people · one roof EST. 2019 Srebrenik, BA

01 / What we build

Three disciplines · one platform

The tools we needed didn't exist. So we shipped them.

SYS / SOFTWARE

Software & SaaS

Production platforms for ourselves and our partners. Built, run, and supported by the same team.

SYS / AI

AI Infrastructure

Speech, attribution, and decisioning models in production, retrained weekly on our own funnels.

SYS / PERFORMANCE

Performance Systems

Marketing infrastructure built by the operators who use it. Nine-figure annual spend runs through these pipes.

02 / Products

ScaleTrack · ScaleCRM · monthly subscription

SYS-01 · Attribution

ScaleTrack

Attribution that survives iOS, cookie loss, and 9-figure spend.

  • Identity graph across paid, organic, and direct
  • 4B+ events / month, multi-region, sub-50ms p99
  • Native export: Snowflake, BigQuery, ClickHouse, Redshift

SYS-02 · CRM

ScaleCRM

A CRM built for floors that close on the phone: dialer and pipeline in one schema.

  • Native SIP connector with live session monitoring
  • First click to closed-won on one identity
  • Native call scoring attached to every deal

03 / Built in-house

No white labels · no resells

Every platform on this page was built in-house, by the people running the operations they support.

No outsourced engineering, no white-labeled SaaS. We ship the systems we needed and could not buy.

14 internal services 22 ML models 4B events / mo 1 platform

04 / Why Obscale

vs. agencies · vs. vendors

04.1

Operator DNA

We run the systems we sell, at our own scale, every day.

04.2

Real engineering

The engineer who designs the system ships it, and carries the pager.

04.3

AI in production

Models in production generate revenue, not demos.

04.4

Owned infrastructure

Our stack, our SLAs, our roadmap. No vendor sprawl, no integration tax.

05 / The team

20 people · 8 disciplines · one roof

06 / Careers

  hiring: AI Engineer

We're hiring engineers and operators who want to ship infrastructure that runs at real scale.

See open roles

07 / Contact

Reply ≤ 1 working day

Talk to the team.

Tell us what you're scaling. We'll route you to the right person, usually within a working day.