OBSCALE · EST. 2019
OBSCALE

Obscale / Established 2019

We build e-commerce brands. And the software behind them.

Our development team turns hands-on e-commerce experience into products and tools for our brands.

How we build Explore ScaleTrack

Founded in 2019 by Senad Becirovic and Esef Cosic.

01 / Our approach

Software & e-commerce

Experience put to work

Built around real needs.

Our brands give us problems to solve. Our team builds the tools.

  • Understand. Find the problem worth solving.
  • Build. Turn practical needs into software.
  • Improve. Put what we learn into the next version.

AI helps us develop products, fix bugs and explore ideas faster.

About Obscale

02 / ScaleTrack

A product by Obscale

ScaleTrack.com

The software we needed.

Built from our e-commerce experience, ScaleTrack brings research, strategy, campaign preparation, automated launch and analysis together.

Available to other teams, with MCP integrations for Claude and OpenAI.

Explore ScaleTrack Visit scaletrack.com
ScaleTrack.com / Product film · 00:36Interface preview · demo data

03 / The company

Since 2019

The people behind Obscale.

About Obscale

Development, design and e-commerce experience, brought together by one team.

Recognised in the Fast-growing Companies in Bosnia and Herzegovina programme for 2022, with the award presented in March 2023.

Leadership

Meet our team
Esef Cosic, Co-founder · CEO Esef Cosic Co-founder · CEO Senad Becirovic, Co-founder · COO Senad Becirovic Co-founder · COO Nevzet Šabanovski, Head of Development Nevzet Šabanovski Head of Development Zoriana Myronchuk, Head of Design Zoriana Myronchuk Head of Design

A moment of recognition

Sarajevo, Bosnia and Herzegovina

Two attendees beside the Fast-growing Companies in Bosnia and Herzegovina event banner
At the eventFast-growing Companies in Bosnia and Herzegovina
The Obscale recognition being presented on stage at the Fast-growing Companies ceremony
On stageReceiving Obscale's 2022 recognition

04 / In the press

Selected coverage

In the business press.

Interviews and reporting from Poslovne novine.

Archive coverage · English headlines for reference. Original reporting by Poslovne novine.

Play / Our journey

Since 2019 · 01:11

Obscale, in motion.

Our team and the places that shape our work.

Explore the conferences
From our office to conferences around the world. Set to music.

05 / Conferences & community

At the booth · in the conversation

Beyond the screen.

Product demos, industry conversations and moments from our conference journey.

Explore the conferences
Two attendees looking at a tablet on the exhibition floor.
Affiliate World Asia

BangkokThailand

A hands-on conversation at the booth.

Six attendees posing together in front of the ScaleTrack booth backdrop.
Affiliate World Asia

BangkokThailand

A team moment at the ScaleTrack booth.

Six conference attendees standing around a ScaleTrack display banner.
TES Affiliate Conference

PragueCzech Republic

Together at the ScaleTrack display.

A woman holding a microphone toward a smiling attendee beside another attendee.
TES Affiliate Conference

PragueCzech Republic

An interview on the conference floor.

A seated attendee holding notes in front of an AW Summit backdrop.
AW Summit

Koh ChangThailand

Sharing thoughts during a roundtable session.

A group of conference attendees posing in front of an AW Summit Koh Chang backdrop.
AW Summit

Koh ChangThailand

A community photo at AW Summit Koh Chang.

06 / Business enquiries

Let's talk

Talk to our team.

For company information, documentation and ScaleTrack enquiries.

info@obscale.com Contact details Company details