About / Established 2019
Building our own brands and software.
Obscale was founded in 2019 by Senad Becirovic and Esef Cosic in Srebrenik, Bosnia and Herzegovina.
We develop our own e-commerce brands and software, drawing on hands-on experience in both.
01 / Our approach
Brands & software
How we work.
Obscale focuses on development. Our e-commerce brands operate through separate companies.
Our team turns practical needs into products, then uses feedback from their day-to-day use to guide the next version.
AI in the workflow.
AI helps us develop products, fix bugs and explore ideas faster. Our team’s experience guides what we build next.
02 / One of our products
Available to other teams
SCALETRACK.COM
From our own needs.
ScaleTrack grew from the needs we encountered while developing our own brands. It is now available to other e-commerce teams.
It brings market research, strategy, campaign preparation, automated launch and performance analysis together, with MCP integrations for Claude and OpenAI.
03 / Our story
2019 → today
Obscale is founded
The company is established in Srebrenik, Bosnia and Herzegovina.
Our first conference
We attend our first affiliate conference in Moscow.
Recognition
Obscale receives its 2022 recognition in the Fast-growing Companies in Bosnia and Herzegovina programme.
Brands and software
We develop our brands and software, with ScaleTrack available to other e-commerce teams.
04 / People & conversations
At work & in the community
The people behind Obscale.
Our co-founders lead the company alongside our development and design leads.
Our conference archive brings together product demos, conversations with other operators and team moments from the events we have attended.
Next / Contact Obscale
Business enquiries
Get to know Obscale.
Contact us for business enquiries or documentation. Registration information is on our company details page.